LonelyGirl15 Creators Not So Lonely Anymore
Wednesday, October 1st, 2008We interviewed Miles Beckett and Greg Goodfried, the creators of Lonelygirl15 and Kate Modern, for the September/October 2008 issue of Script Magazine. Their new media production company EQAL recently landed $5 million in financing and a big contract with ...
Posted in Community, Content, Drama, Media, Online, Viral, Writing | No Comments »
Kenny Stevenson’s Summer Classic
Thursday, August 7th, 2008While I love touting my own work, I also enjoy checking out shows by friends and former castmates. I saw Kenny Stevenson's stage show "Have a Bitchin' Summer" last week, and it plays a few more times this month at the ...
Posted in Comedy, Writing | No Comments »
What’s Selling Online?
Monday, August 4th, 2008[This article originally appeared in the July/August 2008 issue of Script Magazine.] What’s Selling Online? As online entertainment matures into a viable business, is it worthwhile to sell your web series concepts to the new crop of online studios? By Robert Gustafson and ...
Posted in Business, Writing | No Comments »
Interview with quarterlife’s Marshall Herskovitz
Saturday, May 24th, 2008We interviewed writer-producer Marshall Herskovitz for the May/June 2008 issue of Script Magazine a few days before his online series quarterlife debuted on NBC. We all know what happened, but don't write off our article just yet: quarterlife's stumble ...
Posted in Business, Content, Drama, Media, Metrics, Online, Our Work, Producing, Series, Strategy, Writing | 1 Comment »
Blogging for One Year
Friday, May 2nd, 2008We started blogging here exactly one year ago, and have found it an easy way to share the things we're learning in the online media and entertainment space. It's a quickly-moving industry and one that warrants some thought-out positions ...
Posted in Our Work, Writing | 1 Comment »
Lessons in Leverage
Monday, March 31st, 2008If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...
Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »
Guest Post on Chatterbox Marketing
Wednesday, March 26th, 2008Ken Stewart of Chatterbox Marketing is on vacation and asked me to guest post on his blog. We've never met in person, so I thought I'd write about why he would trust me enough to write on his site... ...
Posted in Writing | No Comments »
The Best of Online Video News
Tuesday, January 22nd, 2008One of my classes in film school required me to get a subscription to the Daily Variety instead of buying text books. This was before blogs and online editions and the school was in Boston, a wonderful city that ...
Posted in Content, Marketing, Media, Online, Our Work, Writing | No Comments »
Is Negative Publicity Truly Harmful?
Tuesday, January 15th, 2008...or is the phrase "all publicity is good publicity" really true? Partida Tequila just launched Tequila Confessions, a website featuring personal Tequila stories told in a "man-on-the-street" fashion. The only problem is that the stories that are being "confessed" don't ...
Posted in Advertising, Content, Design, Marketing, Media, Online, Producing, Strategy, Writing | No Comments »
Titles
Tuesday, January 8th, 2008One of the best gifts you can give your online series is a great title. Seth Godin offers some of his genius on the concept of titles. Side note: If you don't read Seth Godin, you're ...
Posted in Online, Strategy, Writing | 1 Comment »
