Blogging for One Year

Friday, May 2nd, 2008

We started blogging here exactly one year ago, and have found it an easy way to share the things we're learning in the online media and entertainment space. It's a quickly-moving industry and one that warrants some thought-out positions ...

Posted in Our Work, Writing | 1 Comment »

Lessons in Leverage

Monday, March 31st, 2008

If you haven't already, please go and read Alec's guest post on Chatterbox Marketing. In it, Alec speaks about the events over this past year (many of which I've been present for) that have lead him to the place where he ...

Posted in Business, Content, Design, Marketing, Media, Metrics, Online, Our Work, Producing, Strategy, Writing | 1 Comment »

Guest Post on Chatterbox Marketing

Wednesday, March 26th, 2008

Ken Stewart of Chatterbox Marketing is on vacation and asked me to guest post on his blog. We've never met in person, so I thought I'd write about why he would trust me enough to write on his site... ...

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The Best of Online Video News

Tuesday, January 22nd, 2008

One of my classes in film school required me to get a subscription to the Daily Variety instead of buying text books. This was before blogs and online editions and the school was in Boston, a wonderful city that ...

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Is Negative Publicity Truly Harmful?

Tuesday, January 15th, 2008

...or is the phrase "all publicity is good publicity" really true? Partida Tequila just launched Tequila Confessions, a website featuring personal Tequila stories told in a "man-on-the-street" fashion. The only problem is that the stories that are being "confessed" don't ...

Posted in Advertising, Content, Design, Marketing, Media, Online, Producing, Strategy, Writing | No Comments »

Titles

Tuesday, January 8th, 2008

One of the best gifts you can give your online series is a great title. Seth Godin offers some of his genius on the concept of titles. Side note: If you don't read Seth Godin, you're ...

Posted in Online, Strategy, Writing | 1 Comment »

The WGA Strike Isn’t Pushing Viewers Online

Sunday, January 6th, 2008

Allan Leinwand, a VC/Writer on GigaOm, asks if the Writer's Strike is the inflection point at which viewers jettison TV and move to watching video online. On a personal note, the writer's strike is keeping us from moving forward with a ...

Posted in Content, Online, Strategy, Writing | 1 Comment »

The Secret Screenwriting Formula

Saturday, December 29th, 2007

My acting teacher Paul Gleason used to always talk about talent as a series of learned characteristics. "What my colleagues call talent," he'd say, "I call coordination." I have continually taken that to heart, and have always that ...

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